The Culinary Hadouken: Ryu’s ‘Burnt Garlic Mayo Egg Teriyaki’ Hits McDonald’s Menu

The culinary world has just witnessed a crossover of epic proportions: the highly anticipated McDonald’s Japan and Street Fighter collaboration. While the fighting game franchise is known for its world warriors, the real heavy-hitter on the new menu is the flavor combination that has set social media ablaze: the Kogashi Ninniku Mayo Tamago Teriyaki Burger, or as it’s known to English-speaking fans, the Burnt Garlic Mayo Egg Teriyaki Burger.

This limited-time “Street Burger,” launching on October 22, 2025, is inspired by the iconic protagonist, Ryu. It takes the beloved foundational Teriyaki McBurger—a Japanese menu staple—and elevates it with a complex, savory-sweet profile. The sandwich features the classic pork patty glazed in sweet teriyaki sauce, but adds two powerful new ingredients: a soft, creamy egg and a rich, smoky “burnt garlic” mayonnaise that promises a significant depth of flavor.

A Deep Dive into the ‘Street Burger’ Lineup

The collaboration introduces a trio of “Street Burgers,” each themed around a core character from the Street Fighter universe, blending the nostalgia of the classic fighting game with new, bold flavors. These premium offerings are available for a limited run, making them an immediate must-try for foodies and gamers alike:

• Ryu’s Burnt Garlic Mayo Egg Teriyaki: The star, utilizing a pork patty and the famous teriyaki sauce, enhanced by the smokiness of the garlic mayo and the richness of the egg.
• Chun-Li’s Yóulínjī Mayo Chicken: A chicken sandwich inspired by Chinese-style deep-fried chicken with mayonnaise (Yóulínjī, or Diced Chicken with Oil Drizzle), featuring a crispy fillet seasoned with soy sauce, sesame oil, and ginger, topped with a sweet mayonnaise.
• Ken’s Triple Cheeseburger (Torichi): A resurrected favorite, the Triple Cheeseburger, representing the wealthy and flashy fighter with a decadent stack of three beef patties and three slices of cheese.

The menu also includes the “Overflowing Energy” McFizz and McFloat, an apple-flavored energy drink served in collectible cups featuring Ryu and Ken throwing Hadoukens, and Shaka Shaka Potato fries with an addictive consommé seasoning.

More Than Just a Burger: The Marketing Strategy

McDonald’s Japan and Capcom have gone all-in on the nostalgia factor. The promotion is supported by a series of stunning pixel-perfect TV commercials that perfectly parody the classic Street Fighter II arcade style. These ads feature the new burgers as signature “special attack moves,” with characters like Ryu battling a McDonald’s-themed Akuma (“Gouki Nalds”) to showcase the flavor combination of the garlic mayo teriyaki.

This highly effective nostalgia marketing not only excites long-time fans but also showcases the unique Japanese menu items to a global audience. The focus on a premium, flavor-forward burger like the Burnt Garlic Mayo Egg Teriyaki is a strategic move to position the limited-time menu as an event, driving significant foot traffic and capturing high consumer interest in the limited-edition fast food market.

While the full line-up is exclusive to McDonald’s Japan, the global reaction highlights the strong appetite for more adventurous and culturally-specific menu items in Western markets. The “Burnt Garlic Mayo Egg Teriyaki” has immediately become a viral food craving, demonstrating how a creative collaboration and a complex flavor profile can generate massive international buzz, cementing its status as one of the year’s most coveted video game collaborations in the food industry.